Blog
The Tappd blog
Practical local marketing for small businesses and the venues that host them.
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Valentine's Day Marketing Timeline for a Small Business: What to Decide by 11 January and Do Each Week to 14 February
Decide your offer, cap, dates and budget by 11 January, then follow five short weekly jobs to 14 February. A practical plan for one location in Medford and South Jersey.
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How Much Should a Small Business Spend on Marketing in 2027?
The SBA's 7–8% guideline, worked out in dollars for $250,000 to $2 million businesses, plus a simple split between steady channels, small tests and a reserve.
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Restaurant patio season preparation: a South Jersey guide
A practical, month-by-month guide for South Jersey bars and restaurants: town rules, a patio opening checklist, staffing, weather-proof tabletop items and how to host free QR…
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Small Business Marketing Plan 2027: A Month-by-Month Guide for South Jersey
A one-page, month-by-month marketing plan for South Jersey small businesses: monthly budget figures at three revenue levels, lead times, Medford events and a $0 first step.
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Valentine's Day Promotion Ideas for Small Business: A South Jersey Planning Guide
A week-by-week plan for single-location South Jersey businesses: what to decide by 11 January, offer ideas for florists, bakeries, gift shops and spas, how to write a claimable…